1. Information We Collect We may collect and process the following personal data:

• Personal Details: Name, date of birth, gender, contact details (email, phone number), and address.

• Therapy-Related Information: Personal interests, mental health concerns, therapy history, and matching preferences.

• Payment Information: When making transactions, we process payment details through secure third-party providers.

• Usage Data: Information about how you use our platform, including IP addresses, browser type, device information, and cookies.

• Communication Data: Records of interactions with our team, including emails and support messages.

2. How We Use Your Information We process personal data for the following purposes:

• To match clients with suitable therapists.

• To facilitate communication between clients and therapists.

• To process payments and manage bookings.

• To improve our services through analytics and feedback.

• To comply with legal obligations and ensure the safety of our users.

3. Legal Basis for Processing Data We rely on the following lawful bases for processing data:

• Consent: When you provide explicit consent for therapy matching and communication.

• Contractual Obligation: To provide the services you have signed up for.

• Legitimate Interest: To enhance our platform and user experience.

• Legal Compliance: Where required to meet legal and regulatory obligations.

4. Data Sharing & Security

• We do not sell or share your personal data with third parties for marketing purposes.

• Data is shared only with therapists or clinical assessors involved in your treatment.

• We use industry-standard security measures to protect personal data from unauthorised access.

• Third-party service providers (e.g., payment processors) comply with strict data protection regulations.

5. Data Retention We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Upon request, we can delete your information unless legal or regulatory obligations require us to retain it.

6. Your Rights Under UK GDPR You have the right to:

• Access your personal data.

• Request correction of inaccurate or incomplete data.

• Request deletion of your data (subject to legal exceptions).

• Object to or restrict data processing.

• Request data portability.

• Withdraw consent at any time where processing is based on consent.

• Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been violated.

7. Cookies & Tracking Technologies We use cookies to enhance user experience and gather analytics. You can manage cookie preferences via your browser settings.

8. Changes to This Policy We may update this Privacy Policy from time to time. We will notify you of significant changes through our website or via email.

9. Contact Us For any questions regarding this Privacy Policy or to exercise your data rights, please contact us at: [hello@joinguideme.com]